When I started writing my Column, It’s a Square Thing, I shared with the readers that I want it to be ‘conversational’ and welcomed any and all comments, questions and concerns.
About three weeks ago, I received an email from a concerned citizen about our advertising for the Fall Into Savings Event. I thought I would share it with you in this column, because maybe others may have the same concerns. Here it is:
I wanted to take a minute to get back to you and to also thank you for reaching out to me with your concerns. I can tell you that the day went very well. We had quite a bit of publicity out. Posters in windows, advertising in the Des Moines Register and the Osceola advertiser, as well as, Facebook, Twitter, and our own personal publicity through our own shops, websites, newsletters and such.
I appreciate your concerns and certainly understand where you are coming from. However, you are comparing the little guy to large corporations with much bigger budgets than I and I ‘assume’ most other mom and pops have. There is no way we can compare to the type of advertising that they do.”
I and many others work very hard at what we do. We invite you to stop in and see us and what we have whenever you can. Thanks again!”
Keep your communication coming. It’s a great way to continue building a strong business community with understanding and explanations and for us merchants, to keep us on our toes, it gives us the opportunity to know and try to meet the needs of our customers and we all want the same thing… to be better in any way we can be.
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